01MALIPA HOSPITALITY
MAKING
CONTENT WORK.
6-MONTH INTERNSHIP · DIGITAL CONTENT & SOCIAL MEDIA
Social content planning, brand communication, short-form video editing and hands-on production for hospitality projects.
DIGITAL MARKETING · COMMUNICATION · EXPERIENCES
CREATIVITY WITH INTENTION.
CAPUCINE
REMY.
STRATEGY
* STORY
* PEOPLE
* STORY
* PEOPLE
Connecting creative thinking, brand storytelling and the human side of experiences.
CAPUCINE REMY / GENEVAFRENCH–SWISS · CREA GENEVASCROLL TO EXPLORE ↓
BRAND STRATEGY * CONTENT CREATION * DIGITAL MARKETING * HUMAN CONNECTION * EVENT EXPERIENCE *
01 / ABOUT ME
IDEAS THAT
MAKE PEOPLE
FEEL SOMETHING.
Rooted in a multicultural background and high-end hospitality, my path combines Swiss precision with creative strategy across digital communication.
Driven by curiosity and human connection, I enjoy turning brand narratives into thoughtful, visual and engaging experiences. I believe marketing should be human, intentional and memorable — not only about selling a product, but telling a story.
CREATIVE THINKINGCOLLABORATIONATTENTION TO DETAILADAPTABILITY
02 / REAL-WORLD EXPERIENCE
FROM SERVICE
TO STORYTELLING.
Creative execution, client experience and the discipline of hospitality.
MAKING
02PREMIUM HOSPITALITY
SERVICE IS
A CREATIVE SKILL.
My experience at Beau-Rivage Palace in Lausanne and Café Lyrique in Geneva sharpened my attention to detail, communication, and ability to adapt to demanding environments and international guests.
CLIENT EXPERIENCE * TEAMWORK * PRECISION
VIDEO / MALIPA
STORIES IN MOTION.
Short-form video production, editing and storytelling for hospitality. Select a video to watch.
Selected video projects and brand storytelling.
INTERNATIONAL BACCALAUREATE / THEATRE
LIGHT. MOVEMENT. STORY.
THE ART OF
MAKING PEOPLE FEEL.
Inspired by Robert Wilson’s Theatre of Visual conventions, I designed and performed an original eight-minute surrealist solo piece combining light, movement, music, props, projections and non-linear storytelling.
The piece evolved through feedback to create an immersive atmosphere of poetry, calm and visual symbolism.
CREATIVE DIRECTION · PERFORMANCE · STORYTELLING03 / SELECTED ACADEMIC WORK
THINK IT.
BUILD IT. SHOW IT.
Selected projects combining analysis, brand thinking and hands-on creative work. These were student projects, not client commissions.
PROJECT / 01
OMEGA®
LUXURY BRAND STRATEGY & CONTENT
With Lisa Bletry, I examined brand voice, audiences and competitors, then explored content pillars and a social media calendar that balance heritage, craftsmanship and modern storytelling.
PROJECT / 02
FUSSY.
SWISS MARKET & BRAND AUDIT
A study of the Swiss deodorant market, consumer motivations, competition and the potential for a refillable product. The work included segmentation, PESTEL, Porter’s Five Forces and a brand audit.
PROJECT / 03
NUII.
COMMUNICATION & SOCIAL MEDIA STRATEGY
With Eva Tascon-Fierro, I developed a positioning and communication recommendation for a premium ice cream brand, including audience insights, a brand promise and social media direction.
“AN EXOTIC JOURNEY WITH NATURAL INGREDIENTS.”
PROJECT / 04
GUIDED
HELP PATH.
ENTREPRENEURSHIP / UX DESIGN
A digital navigation concept for young people in Switzerland seeking mental health support. Our team moved from research and interviews to iterative mobile prototypes, simplifying the language and personalising next-step recommendations through user feedback.
01 · LISTEN02 · PROTOTYPE03 · TEST04 · REFINE
CONCEPT PROJECT · NOT A LAUNCHED APP
ORAGE
Swiss e-commerce launch strategy, UX/UI recommendations, sizing guidance, acquisition planning and CRM ideas.
REDNOISE
Co-created the positioning, visual identity and music video for a fictional punk band in a five-day creative sprint.
VITAMIN WELL
Swiss functional and flavoured water market research, including market segmentation and distribution channels.
04 / BEYOND THE BRIEF
CURIOUS
BY NATURE.
Art, observation, movement and the stories a single image can tell.
EDUCATION
CREA GENEVA
Final-year Bachelor in Digital Marketing & Communication
FOUNDATION
HOSPITALITY
EHL education and professional service experience
CREATIVE PRACTICE
INTERNATIONAL BACCALAUREATE
Theatre: an original eight-minute surrealist performance. Watch the project ↗
05 / LET’S CONNECT
LOOKING FOR AN INTERNSHIP FROM JANUARY 2027 · 5–6 MONTHS
LET'S MAKE
IDEAS HAPPEN.
Interested in marketing, communications, event experiences and creative projects in Switzerland.
CAPUCINE.REMY@CREA-INSEEC.COM ↗